CAPABILITIES

CAPABILITIES

The MarcasUSA team possesses the proven operational and strategic skill sets required to successfully launch products into the dynamic U.S. retail consumer marketplace.

We’ve developed and refined our multi-disciplined pharmaceutical, health & beauty and consumer packaged goods capabilities though extensive experience with top-tier global brands, both domestic and international.

Brand Strategy
Competitive Analysis
Product Positioning
Strategic Planning
Pricing
Distribution Strategy
Product Development
Brand Extensions
Supply Chain & Logistics
Freight and Customs
Sourcing/Import
Packaging and Labeling
Regulatory Management
Warehousing
Distribution
Marketing Management
Advertising and Promotion
Creative Production
Program Management
Merchandising
Media Planning & Placement
Digital Marketing
Financial Management
Budgeting & Forecasting
Transaction Processing
Inventory and Working Capital
Management
Accounting and Reporting
BUILDING BRANDS

Pharmaceutical, Health & Beauty and Consumer Packaged Goods
From management, operations and finance to strategy and marketing plan executions, the MarcasUSA expertise stems from working with top companies in managing and stewarding their brands into established and profitable positions in their respective categories.

gerber
galderma
pantene
kinerase
valeant
keloggs

Developed, Grown and Established Brands across all boundaries
The MarcasUSA team has developed brands across geographic, cultural and language boundaries, specifically taking advantage of “blind spots” in multiple categories in the OTC sector.

bedoyecta
solco
pandg
waltham
triluma

New Product Development, Brand Extensions and Licensing
From R&D manufacturing, sourcing and brand extensions, the Marcas USA team has managed and executed on top global brands.

oceanside
legacy
nestle
maseca2
mandm
mission

Segment Market Specialists
As the US market place becomes more segments the MarcasUSA is able to deploy its proven know-how in successfully launching brands within multiple consumer segments, thereby increasing each brands appeal within its core consumer.