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Pasta de Lassar Andromaco® Helps over 20,000 Families at Eisner Health with the High Cost of Baby Care with Product Donation

Pasta de Lassar Andromaco® Helps over 20,000 Families at Eisner Health with the High Cost of Baby Care with Product Donation

Pasta De Lassar Andromaco, a leading diaper rash treatment & skin protectant in Mexico continued its support of the Eisner Health in Los Angeles, an organization that provides accessible, free, and low-cost health services in downtown Los Angeles, with a donation of over 20,000 units of their diaper rash ointment product.

Cognizant of the high cost and monthly expense of baby care for families, this is Pasta De Lassar Andromaco’s third and largest donation of diaper rash product. This donation, a part of the daily routine to avoid the uncomfortable to painful diaper rash on the baby’s bottom, will benefit thousands of families at the Eisner Health in the downtown LA area, as well as the Eisner satellite clinics across the greater LA basin.

“Pasta De Lassar has been a tremendous source of support for our patients across all of our clinic sites,” says Chona de Leon, interim CEO, Eisner Health. “We are so grateful to have such a generous partner who never hesitates to donate a large amount of products that provide a welcome source of relief to our families and their babies.”

“We are always honored to be able to contribute to the amazing family focused services and health care that are provided at Eisner Health,” said Industria Farmaceutica Andromaco President, Nicolas Rubio. “After 97-years of providing quality-focused health services that help the families of downtown Los Angeles to create a better life for themselves and for their children, the Eisner Health facility is an organization that we have committed to supporting on an ongoing basis.

Since 2012, Pasta De Lassar Andromaco has donated over 23,000 units of Pasta De Lassar Diaper Rash Treatment, valued at over $90,000, to the Eisner Health.

For more information about Pasta De Lassar Andromaco in the United States, contact Richard Phillips at MarcasUSA, LLC, the exclusive US importer and marketer of Pasta De Lassar Andromaco, at 310-335-2009 or rphillips(at)marcasusa(dot)com.

To view video of the product delivery to Eisner Health, please click on the following link:

Press Contacts:
Kristyn Male
Eisner Health
(213) 342-3321

Richard Phillips
(310) 335-2009


About Eisner Health: Founded in 1920, Eisner Health is one of the only providers of accessible, free and low-cost health services in downtown and South Los Angeles. They function as a family doctor, dentist, and counselor, providing a “medical home” area residents count on for timely and culturally responsive services. For more information about the Eisner Health, please visit

About Industria Farmaceutica Andromaco: A well-established Mexican pharmaceutical company with over 80 years of operations in Mexico. They have a US FDA-approved state-of-the-art manufacturing facility for creams and ointments and are one of the top 10 Mexican pharmaceutical manufacturers. Industria Famaceutica Andromaco is represented in the US by MarcasUSA, an OTC products company.

About Pasta de Lassar Andromaco®: A leading skin protectant in Mexico specifically formulated to treat and prevent diaper rash. Pasta De Lassar Andrómaco contains no added fragrance for sensitive skin and is available in a 60g/2.1oz tube at national retailers across the US including Walmart, CVS, Kmart, Walgreens and Rite-Aid.

Mexico Rising

Mexico Rising

Almost by default when talking about Mexico the focus turns to cartels, drugs and violence. No doubt, its been a dreadful six years since the start of the campaign to rid the country of the narcotraficantes and related corruption.  But, behind all that a lesser known fact is Mexico’s startling economic rise from the shadows.  In the past two years Mexico has suddenly become one of the most dynamic economies in the world, some estimate it will outpace Brazil by 2022.

Mexico: The New China, a NYT opinion piece by Chris Anderson, former editor of Wired, provides some key insights on how Mexico, and the US, will very likely continue to thrive.

Money quote:

The notion that Mexico offers only cheap labor is just plain off the mark. Mexico graduates some 115,000 engineering students per year — roughly three times as many as the U.S. on a per-capita basis. One result is that some machine specialists are typically easier to find in TJ (Tijuana) than in many big American cities. So, for that matter, are accountants experienced in production economics and other highly skilled workers.
What all these pieces add up to is a model — one that might hold the long-sought answer for how American manufacturers can compete with those in China, India and the next generation of economic powerhouses. That’s because the TJ template isn’t so much about outsourcing as it is quicksourcing. And that’s also the way to create thousands of good jobs in the United States.

Link to article Mexico: The New China.

The Remarkable Growth of US Hispanics – 1980 to 2011

The Remarkable Growth of US Hispanics – 1980 to 2011

In 1980 the U.S. Hispanic population was barely 15 million.  In the three decades since it has more than tripled to 52 million (2011) and expanded beyond traditional states into the Midwest and Southeast.

The PewResearch Hispanic Trends Project recently completed a study mapping the U.S. Hispanic population by state, county and city.  They have some great maps that show decade by decade growth of the U.S. Hispanic population.

The map gif above (The Atlantic Cities) shows U.S. Hispanic population growth from 1980 to 2011.  It clearly shows the dispersal of U.S. Hispanics beyond traditional states as well as growth along the Pacific and Atlantic coastlines.

From PewResearch: The nation’s Hispanic population, while still anchored in its traditional settlement areas, continues to disperse across the U.S. Today, the 100 largest counties by Hispanic population contain 71% of all Hispanics, but that is down from 75% in 2000 and 78% in 1990.

From The Atlantic Cities:  Hispanics still remain largely clustered in the Southwest and Florida: Today, fully 9 percent of all Hispanics in the United States live in Los Angeles County alone. And just 100 counties combined contain 71 percent of the Latino population (that’s out of more than 3,000 counties nationwide).

Look Closer To See The Demograhic Future of the US

Look Closer To See The Demograhic Future of the US

The U.S. Census recently released various interactive graphics showing the countries of origin of Hispanics around the US.  The maps reflect the expected, Puerto Rican population clustered in the DC-Boston corridor, majority of Cuban population in Miami, and so on.

However, on closer inspection the Mexican population map is very interesting because it visually reveals how the US Hispanic population, which is majority Mexican ancestry, has expanded into almost every state of the union. Its a portent of the future of the country and how US Hispanics are  more and more a part of the social fabric not just in Calfornia and Texas, but Colorado, The Carolinas, Georgia, Oklahoma and even Arkansas.

The last Census raised awareness of skyrocketing Hispanic population growth in unexpected areas, such as the South and Midwest, but these new interactive graphic maps serve to communicate the breadth of the US Hispanic consumer expansion in a way that numbers and statics cannot.

With the 2010 data, the Census mapped 22 different origins that included Mexico, the Caribbean, and Central and South America. To access the interactive maps click here.

Myth: Emerging Market Consumers don’t buy premium products

Myth: Emerging Market Consumers don’t buy premium products

A new McKinsey report deals with 3 CPG myths.
1. U.S. not a growth opportunity.
2. Too late to get into India and China.
3. Emerging market consumers don’t buy premium products.
We’ve seen #3 be debunked in the U.S. again and again by U.S. Hispanic consumers. The perception persists that U.S. Hispanics don’t have the disposable income. Often its more about how are CPGs addressing the Hispanic opportunity. Many still believe Hispanics don’t go online. Link below —